Typical examples of animation being sold as a form of business, are as commercials, pieces of education, or campaigns for charities as a form education, film titles and music videos.
It is possible to have auteurship in the commercial realm, often we can view commercials as a series of short films that are sponsored. It is a lot easier for animated characters to appeal to a larger cross section of the population as it is a lot easier for them to be faceless and to be anyone. This makes them a lot more relatable.
The verst first commercial to use animation was in 1899, recognised as an inventive design piece it uses to stop motion of matches to convince people to send matches to the lads in the war. Matches an Appeal 1899.
In 1929 in russia another innovative piece came out under the Russian Government as a form of propaganda. Advertising the post office Mikheil Tsckhanovsky with Pochta pushed new realms of commercial advertisement.
The boar and the Hare was a high calibre, story book that made references to Watership down and Winnie the Pooh. And just looks so magical being created via cut outs and stop motion even though it looks like a computer flat piece of animation. Such a pity about the song choice though.
Go On.. It’s Christmas, Ant and Dec, Gingerbread man.
Absolutely awful, I've never seen anything so cheesey, it just looks like a cheap commercial, but it's obviously not because Ant and Dec cost loads to Morrisons, Morrisons even sponsor Saturday Night Take Away.
Nintendo, Animal crossing, employs animation to foster specific social skill and life lessons for children, you’ve got to work hard to be able to buy yourself nice things.
It introduces, capitalistic values, working for a living, mortgages, consumerism and never ending but increasing hard to achieve aspirational level of luxury and opulence. There no real objective but to be schooled in social benevolence, for profit and envy.
The word ‘advertising’, like ‘commercial art’ makes graphic designers cringe. It magnifies all that sophisticated and contemporary graphic design, or rather visual communications is not supposed…
Education
Mr Fastfinger,
teaches guitar.
Saul Bass, title sequence. Recognisable holds a prowess, and a authorial voice.
Music Videos. 1980’s is when animation was combined with live action
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